The firm had made the postilion whips for the wedding procession in 1863 of Albert Edward, Prince of Wales, and Princess Alexandra of Denmark. Nylon fabric replaced the hand-woven silk for the canopies of some umbrellas and at Zair's factory nylon increasingly replaced rare whalebone for the core of many whips made under the trade-mark "Sabson".

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The first Trade directories show that by 1822 the firm had moved a few doors west to 224, and an advertisement in the Not long after Slocock's retirement in 1825, James Swaine invited William Isaac to become a partner, which role he assumed from at least 1829 to 1848. The firm of Swaine & Adeney was said to have been founded in London in 1750, but the earliest documentary evidence goes back to around 1760 when a saddler named John Ross set up a whip manufactory in London. First came Anthony Tryon, 3rd The period of de Bruyne's chairmanship was not without success.

Click below to discover exclusive His first-known factory was in Marylebone Street (now incorporated in Glasshouse Street), just to the north of Piccadilly.

In February 1943, the firm joined forces with Swaine & Adeney to become Swaine, Adeney, Brigg & Sons Ltd, the merger overseen by Bertie Brigg.

As the growing railway network ate into the demand for coaching whips, the firm welcomed the opportunity to build custom among the hunting and racing community for whom the Prince of Wales stood out as the royal figurehead. The patronage of the Prince of Wales helped determine the firm's future direction. New opportunities were found in meeting the new and growing market for polo equipment, including mallets and polo whips. During the First World War, the firm produced a range of "War Equipment", including kit items made to War Office specifications.
For a short time the firm was known as Swaine, Isaac & Adeney, and then for almost a hundred years, from 1848 to 1943, the firm bore the name Swaine & Adeney, becoming Swaine & Adeney Ltd on incorporation in 1910.

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Located in the remarkable Piccadilly Arcade on Jermyn Street, the … Although Robert had nursed the firm back into trading with a small profit, he and the Adeney and Brigg family shareholders decided in the summer of 1990 to sell their 80 per cent stake in the company for a reported £4 to £5 million. We've made a few changes, click below to learn more...101 years after its inception we are delighted to reveal an additional gem to our crown with an exciting new relaunch of the Pendragon brand.Choose from our collection of wooden handles, canopy colours, collars and engraving styles to craft your own timeless Brigg!You don't have to travel abroad, to travel in style...Click here to view the exclusive Herbert Johnson collection on our new website.



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Swaine Adeney Brigg bought In 2003 the firm again changed hands, being sold to the Birmingham company Harris Watson Holdings PLC.

With the expiry of Zair's factory lease in 1965, and the compulsory purchase of the factory in Newbury Street in London, Robert decided to consolidate all the company's manufacturing at one site in School Street at Great Chesterford, Essex.

The company was reincorporated as Pictology Ltd, but carried on trading as Swaine Adeney Brigg. These used frames made by In February 1943, Swaine & Adeney on Piccadilly and When Edward Swaine Adeney retired in 1949 he was succeeded briefly by Bertie Walter Brigg, and then from 1950 by Edward's only son Gilbert Latimer Adeney.

The firm found some financial relief when the Japanese conglomerate Fukuske Corporation paid £750,000 for a 20 per cent stake in the company. Herbert Johnson. Gilbert's son Robert Edward John Adeney, who became chairman on Gilbert's retirement, was to be the last of the family to run the firm.

In the 1980s the firm decided to open an American branch in San Francisco to meet the growing demand from America and contain the risk of currency fluctuations between the pound and the US dollar.

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